Amazon v Netflix in the Subscription VOD Market

Over the past few years, subscription video on demand offerings have begun to cross into the mainstream, with increasing numbers of UK consumers using these services on a regular basis. Once compelling original content began to appear on Netflix, and later Amazon, sign ups to these services began to increase. Both services have pumped millions of pounds into original content over the past few years, producing critically acclaimed and star-studded, binge-worthy content to draw in lucrative subscr
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